Joyce
Nguyen
Nguyen
Hello.
Creative director, designer, and educator...
I thrive at the intersection of marketing, design, and education, where creativity becomes strategy and ideas transform into impact. For more than a decade, I’ve built brands, led campaigns, and guided students and teams to think boldly and design with purpose. Whether in the classroom or in the field, I am driven by a belief that great marketing and design can inspire action, open opportunities, and create meaningful connections. My work spans higher education, nonprofits, government, and business, but the common thread is always the same: helping people and organizations tell their story in ways that engage, persuade, and last.
AREAS OF EXPERTISE
Brand strategy • Brand identity • Integrated campaigns • Creative direction • Marketing planning •
Research & insights • Content & collateral (print/digital) • Social & CRM enablement • Project & vendor management • Instruction & curriculum design
Brand strategy • Brand identity • Integrated campaigns • Creative direction • Marketing planning •
Research & insights • Content & collateral (print/digital) • Social & CRM enablement • Project & vendor management • Instruction & curriculum design
CAREER EXPERIENCE
Creative Director
N-Square Marketing. Westminster, CA |
2010–2014 (Creative Director) • 2020 – Present (Marketing Consultant)
• Direct client marketing programs across web, social, print, and events; set goals, scope deliverables, timelines, and budgets; align stakeholders and report progress to executives.
• Lead content development end-to-end, including editorial calendar, messaging, and asset production for websites, social, articles, ads, newsletters, and event promotions; supervise freelancers and vendors.
• Establish an intake pipeline for story leads, and conduct interviews with clients, subject-matter experts. Prioritize opportunities based on their impact on the campaign.
• Author creative briefs as statements of work; allocate resources, assign tasks, and manage production to on-time, on-brand delivery.
• Manage social media campaigns for organic and paid channels; review analytics dashboards for traffic, CTR, CPL, and conversion rate; run test and learn cycles to hit KPIs.
• Brand management: approve templates, enforce editorial style and brand identity, and provide quality assurance for copy, layout, photography, and short-form video.
Creative Director
N-Square Marketing. Westminster, CA |
2010–2014 (Creative Director) • 2020 – Present (Marketing Consultant)
• Direct client marketing programs across web, social, print, and events; set goals, scope deliverables, timelines, and budgets; align stakeholders and report progress to executives.
• Lead content development end-to-end, including editorial calendar, messaging, and asset production for websites, social, articles, ads, newsletters, and event promotions; supervise freelancers and vendors.
• Establish an intake pipeline for story leads, and conduct interviews with clients, subject-matter experts. Prioritize opportunities based on their impact on the campaign.
• Author creative briefs as statements of work; allocate resources, assign tasks, and manage production to on-time, on-brand delivery.
• Manage social media campaigns for organic and paid channels; review analytics dashboards for traffic, CTR, CPL, and conversion rate; run test and learn cycles to hit KPIs.
• Brand management: approve templates, enforce editorial style and brand identity, and provide quality assurance for copy, layout, photography, and short-form video.
Lecturer – Marketing
California State University, Fullerton | 2021–Present
• Design and deliver curriculum on principles of marketing, visual marketing, and campaign strategy; coach 100+ students to produce research-backed pitch decks, campaign plans, and web copy.
• Translate complex topics into plain-language content; emphasize outcomes (e.g., mock campaign conversions, event RSVPs, and landing‑page tests).
• Collaborate with community partners to scope briefs and present creative aligned to brand standards and accessibility.
California State University, Fullerton | 2021–Present
• Design and deliver curriculum on principles of marketing, visual marketing, and campaign strategy; coach 100+ students to produce research-backed pitch decks, campaign plans, and web copy.
• Translate complex topics into plain-language content; emphasize outcomes (e.g., mock campaign conversions, event RSVPs, and landing‑page tests).
• Collaborate with community partners to scope briefs and present creative aligned to brand standards and accessibility.
CTE Instructor – Graphic Communication
Los Angeles County Office of Education, Downey, CA | 2019–Present
• Introduce students to graphic design fundamentals, creative processes, and industry practices that support strong branding and design systems.
• Train students on Adobe Creative Cloud; prepare for OSHA and Adobe Certified Professional credentials.
• Produce program and event marketing promotion materials; mentor student teams in UI/UX basics, and accessible, brand-compliant design.
• Provide career readiness, portfolio development, and pathway guidance.
Los Angeles County Office of Education, Downey, CA | 2019–Present
• Introduce students to graphic design fundamentals, creative processes, and industry practices that support strong branding and design systems.
• Train students on Adobe Creative Cloud; prepare for OSHA and Adobe Certified Professional credentials.
• Produce program and event marketing promotion materials; mentor student teams in UI/UX basics, and accessible, brand-compliant design.
• Provide career readiness, portfolio development, and pathway guidance.
Professor – Graphic Design
San Jacinto College, Houston, TX | 2019
• Mentored and encouraged students with an enthusiastic and resourceful teaching style to support personal and academic growth.
• Trained students on Adobe programs and guided them in securing internships.
• Introduced core design principles and practices to build a strong foundation for advanced creative work.
San Jacinto College, Houston, TX | 2019
• Mentored and encouraged students with an enthusiastic and resourceful teaching style to support personal and academic growth.
• Trained students on Adobe programs and guided them in securing internships.
• Introduced core design principles and practices to build a strong foundation for advanced creative work.
Marketing Manager
RMK Financial Corporation, Ontario, CA | 2015–2017
• Led market research, campaign strategy, and content across direct and digital channels.
• Managed multichannel campaigns across email, social, and direct mail; standardized creative to brand guidelines and improved in-house production throughput.
• Partnered with sales leadership to build landing pages and A/B tests that increased qualified inquiries and led to appointment conversions.
• Managed in-house print and fulfillment center for high-volume direct mail programs.
• Drove CRM utilization and expanded social presence to improve lead flow and brand visibility.
RMK Financial Corporation, Ontario, CA | 2015–2017
• Led market research, campaign strategy, and content across direct and digital channels.
• Managed multichannel campaigns across email, social, and direct mail; standardized creative to brand guidelines and improved in-house production throughput.
• Partnered with sales leadership to build landing pages and A/B tests that increased qualified inquiries and led to appointment conversions.
• Managed in-house print and fulfillment center for high-volume direct mail programs.
• Drove CRM utilization and expanded social presence to improve lead flow and brand visibility.
Senior Designer
Vizual, Herndon, VA | 2014–2015
• Led brand and collateral systems for public-sector and mission-driven clients; coordinated with vendors and cross-disciplinary teams.
• Delivered print, web, and advertising assets aligned to positioning and accessibility standards.
Vizual, Herndon, VA | 2014–2015
• Led brand and collateral systems for public-sector and mission-driven clients; coordinated with vendors and cross-disciplinary teams.
• Delivered print, web, and advertising assets aligned to positioning and accessibility standards.
Designer (Career Note)
• Sussman/Prejza, Los Angeles, CA | 2011–2013
• 7Pinkturtle, Los Angeles, CA | 2009–2010
• Sussman/Prejza, Los Angeles, CA | 2011–2013
• 7Pinkturtle, Los Angeles, CA | 2009–2010
Education
Full Sail University - Winter Park, FL
Internet Marketing Master of Science
The Art Institutes of California - San Bernardino, CA
Graphic Design Bachelor of Science
Fashion Institute of Design & Merchandising - Los Angeles, CA
Fashion Design Associate of Arts
Certifications
DMA Certified Marketing Professional
Google Analytics Certification
Content Marketing Mastery
Analytics & Data Mastery
E-commerce Marketing Mastery
Awards
Addy Awards
GD USA Awards
Davey Awards
MarCom Awards
Hermes Creative Awards
HOW Promotion Awards